Instituto Anexo
The Instituto Anexo is known as the Silicon Valley of Brazil as it invests in startups and technology. It is valued at over $200 million dollars.
Instituto Anexo
During the years 2021 and 2022, I had the privilege of working as a User Experience Designer at Instituto Anexo. Throughout this period, my main goal was to redesign the company’s website to attract major global investors and showcase the organization’s achievements.
To achieve this objective, I undertook four intensive rounds of wireframing, prototyping, and meticulous testing. Through this process, I was able to enhance the website’s usability and aesthetics, aiming to provide an exceptional user experience.
Timeline
Six Months
My Role
UI/UX Designer
Collaboration
2 Manager and Owner
Platform
Figma
PhotoShop
Client’s Need
The Instituto Anexo invited me to create an updated website that would resonate with both investors and the new generation of technology enthusiasts. The aim was to design a straightforward site that swiftly delivers all relevant information without the need for excessive scrolling.
Problem
The Instituto Anexo lacked a clear message regarding design, and there was no market research or internal research development in relation to marketing. Given the company’s tech-driven nature and its goal of appealing to the new generation, we faced the challenge of developing a website that struck the right balance – being approachable and engaging for the younger audience while maintaining a professional appeal for entrepreneurs.
- Clear Marketing
- Quick Understanding
- Connecting with Generation Z
- Defining Structure
Solution
I designed the website with a simple and fast-flowing interface, targeting both Generation Z and savvy investors. Given today’s need for quick and clear information, I removed most of the access buttons. The site is adaptable to different devices and showcases attention-grabbing visuals that reinforce the company’s quality and scale.
Process
Instituto Anexo
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