SV Auto Repair
SV Auto Repair is a reputable car repair company that has been operating in Atlanta for over 10 years. We cater to the demanding A+ clientele, offering unparalleled quality services. Our specialized portfolio includes renowned brands such as Porsche, BMW, Mercedes, and Land Rover, which are attended to by our expert team. We take pride in being a reference in the automotive industry, providing premium solutions to our customers.
Problems and Solutions
My work was presented to the owner of SV Auto Repair, and he quickly got in touch with me to discuss the issues his company was facing and the difficulty in attracting new customers. He had already been through a few companies but was not satisfied with the website they provided, nor the lack of focus on post-website quality for the customers.
I started my research by looking for reputable companies in the region, especially those dealing with luxury brands in the American market. I personally visited some of these stores to evaluate the quality of their online service and understand how they interacted with customers coming through their websites.
At SV Auto Repair, I conducted a survey with customers who had used their services before and listened to their difficulties with the current website, which lacked relevant information and failed to address simple queries without the need to directly contact the company for basic services.
One of the problems highlighted was the difficulty in promptly getting in touch with the company and finding the address quickly without having to navigate the website for such simple information.
Timeline
Two Months
My Role
UI/UX Designer
UX ReSearch
Collaboration
Owner
Platform
Figma
ChatGPT
Client’s Need
SV Auto Repair needed to build a professional and modern website to enhance its online presence and strengthen its brand in the automotive market. The website was intended to be an essential tool for attracting new customers, showcasing their expertise in luxury car repairs, and providing detailed information about the services offered. Additionally, the website would enable the promotion of testimonials from satisfied clients, which would help build trust among potential customers. With a well-structured and mobile-optimized website, SV Auto Repair could stand out from the competition and deliver an engaging and informative online experience, leading to an increase in leads and conversions.
Problem
A few years ago, SV Auto Repair faced an unexpected challenge that threatened its reputation in the automotive market. The company had been growing steadily over time, gaining recognition for its high-quality services in luxury car repairs. However, with the increasing competition in the region and the changing consumer habits, the company began to notice a decrease in the number of new customers and, consequently, a decline in sales.
- Fierce competition in the automotive market.
- Changing consumer habits.
- Decline in sales and financial difficulties.
Personas
Name and surname: Charlotte
Age: 38 years old
Hometown: Atlanta, Georgia, USA
Family: Married, two children
Occupation: Executive at a technology company
Story:
Amanda Santos is a successful woman with a thriving career and a fulfilling family life. She grew up in Atlanta and has always had a passion for luxury cars. When she bought her first Porsche, she was introduced to SV Auto Repair, and since then, she has become a loyal customer.
Needs:
High-quality services for her luxury car, ensuring its performance and durability.
Personalized service that respects her busy schedule, with quick turnaround times and flexible appointments.
Preventive maintenance solutions to ensure her vehicle is always in perfect condition.
Frustrations:
Delays in responses from other automotive services she has used in the past.
Impersonal and uninterested approach from some service providers who fail to understand her specific needs as a luxury car customer.
Concerns about the quality of parts and services offered by some workshops, fearing potential damage to her car.
Activity on social media:
Amanda is active on LinkedIn, where she shares her professional achievements and engages with other executives and technology professionals. She is also a social media enthusiast and often posts pictures of special moments with her family on Instagram.
Personality:
Amanda is an ambitious, intelligent, and organized individual. She values excellence and settles for nothing less than the best in all aspects of life. She is a devoted mother and a respected leader in her company.
Current feeling:
At the moment, Amanda is feeling fulfilled due to her recent promotion at work and, at the same time, grateful for the quality time she spent with her family during the recent vacation.
Impactful phrase:
“Success is achieved when the passion for excellence meets impeccable service.”
Process
Process prints
©2023 Gleyber de Paiva. All Rights Reserved.